Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
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Daily Search Forum Recap: September 15, 2025
Sep 25
15
Google appears to have disabled the &num=100 results parameter, disrupting rank trackers and prompting a rethink of desktop impressions in Search Console. The post Google Modifies Search Results Parameter, Affecting SEO Tools appeared first on Search Engine Journal .
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Google Modifies Search Results Parameter, Affecting SEO Tools via @sejournal, @MattGSouthern
Sep 25
15
The shift from CMO to CGO signals a new mandate: Marketing leaders must own growth, revenue, and cross-functional alignment. The post The CMO Vs.
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The CMO Vs. CGO Dilemma: Why The Right Leader Is Critical For Success via @sejournal, @dannydenhard
On Friday we reported that Google Search was removing the ability to show 100 search results per page. And now, we are seeing a lot of people notice that their Google Search Console performance reports are showing big changes with the data.
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Google Search Console Reporting Change Since 100 Results Broke
Microsoft sent out an email on Friday informing businesses that changes are coming to Bing Places, the portal businesses can go to in order to update their business details on Bing Maps.
Read more here:
Bing Places Update Coming Soon: Navigation, Experience & More
Sep 25
15
Court rulings enable WP Engine to proceed with nine claims and are given the chance to amend five others. The post WP Engine Vs. Automattic: Rulings Preserve WP Engine’s Lawsuit appeared first on Search Engine Journal .
Excerpt from:
WP Engine Vs. Automattic: Rulings Preserve WP Engine’s Lawsuit via @sejournal, @martinibuster
Most of the third-party Google Search tracking tools are broken and not tracking properly. This seemed to start when Google turned off the ability to show 100 search results per page. So just keep in mind, when you are looking at your reporting with these tools, the data may be off since around September 11th or so.
Continued here:
PSA: Most Third Party Google Search Tracking Tools Are Broken
There are a lot of folks in the community saying that implementing structured data / schema on your pages will help you with AI Search visibility. But few have really tested it until now. And those few tests show that adding structured data / schema does not help with your visibility in AI search, at least not yet.
See the article here:
Structured Data Does Not Help With Visibility In AI Search
Bloomberg reports that the Federal Trade Commission is investigating Google (and Amazon) on whether the companies misled advertisers by not properly disclosing the terms and pricing for ads on their websites.
More:
FTC Investigating Google Over Ad Pricing & Terms On Websites
No, Google Search Console did not add an AI Overviews filter to the Search Performance report. There was a ton of buzz this morning that Google added the ability to filter out AI Overview data in Search Console, but it was a fake and not a real screenshot.
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No, Google Search Console Did Not Add An AI Overviews Filter