OpenAI restores GPT-4o to the ChatGPT picker for paid users and promises advance notice on future deprecations. The post OpenAI Brings GPT-4o Back For Paid ChatGPT Users appeared first on Search Engine Journal .
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OpenAI Brings GPT-4o Back For Paid ChatGPT Users via @sejournal, @MattGSouthern
Aug 25
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YouTube’s Promote tool now lets you choose specific calls to action for website traffic campaigns, like “Book now” or “Get quote.” The post YouTube Lets Creators Pick Exact CTAs In Promote Website Ads appeared first on Search Engine Journal .
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YouTube Lets Creators Pick Exact CTAs In Promote Website Ads via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: August 13, 2025
Two distinct approaches are shaping how brands show up in AI responses: prompt tracking or entity influence.
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From Ranking To Reasoning: Philosophies Driving GEO Brand Presence Tools via @sejournal, @Dixon_Jones
Google has launched the Preferred Sources top stories feature fully in the US and India, after testing it in Search Labs for a bit over six weeks. As I said then, this is a nice feature for publishers and hopefully will lead to more traffic from Google Search for some.
Excerpt from:
Google Top Stories Preferred Sources Is Live In US & India
Google Ads has added the gender exclusions feature for Performance Max campaigns. This was previously announced last week and is now showing up in the Google Ads interfaces for advertisers.
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Google Ads Performance Max Campaigns Gain Gender Exclusion
Google and Bing are busy testing changing the search results snippets title. In one case, Google is expanding the title of the search result on mouse hover
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Google & Bing Tests Search Title Expansion, Colors & More
Google has removed some of the restricted countries from the list of countries not allowed to serve Dating and Companionship ads. Specifically, Google removed Bangladesh, Sri Lanka, Nepal, Pakistan and the UAE from the list.
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Google Allows Dating & Companionship Ads In More Countries
Google announced it has new AI and large language models to fight invalid ad traffic or as Google calls it “IVT.” Google explained they have used AI for a long time, but they had some breakthroughs that resulted in a “40% reduction in IVT stemming from deceptive or disruptive ad serving practices.”
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Google Ads Touts New AI To Reduce Invalid Traffic In Some Cases By 40%
Aug 25
13
Ranking without representation means you’re invisible.
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AI Search Changes Everything – Is Your Organization Built To Compete? via @sejournal, @billhunt