Here is a recap of what happened in the search forums today…
Original post:
Daily Search Forum Recap: June 25, 2025
Kevin Indig explores how query fan-out drives AI Mode and why classic “one query, one answer” SEO no longer cuts it. The post Query Fan-Out appeared first on Search Engine Journal .
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Query Fan-Out via @sejournal, @Kevin_Indig
Google updated its service areas business guidelines help document to add “Do not add countries or states as a service area.” Google also updated numerous parts of the document.
Visit link:
Google Disallows Adding Countries Or States To Service Area Businesses
Google seems to be expanding the feature where they turn off the ability for some local listings, Google Business Profiles, to allow posting reviews. We covered this before during the UK and limited release, where you would get a notice that says “Posting reviews is turned off for this place.” But now it seems to be expanding to more regions and businesses.
Link:
Google Expands Posting Reviews Is Turned Off For This Place
I am not sure if this is new, to be honest, we saw something super similar in the normal local review summaries about fives years ago with “X people mention [keyword].” Now in the Local Service Ads, they have it where it has this people icon with “Reviews often mention [keyword].”
Read the original:
Google Local Service Ads Reviews Often Mention Label
Not all leads are created equal. Learn when demand gen or lead gen makes sense – and when it’s time to pivot. The post Demand Gen Vs.
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Demand Gen Vs. Lead Gen: What Every CMO Needs To Know via @sejournal, @brookeosmundson
Google will be ending the ability for hotels to manage their hotel rates by themselves, instead they will need to partner with a central reservation system, Internet booking engine or other partner to manage those rates on Google Search.
See the original post here:
Google To End Self-Service Hotel Rates July 30
Microsoft is testing placing a floating Copilot search box within the Bing Search results page. The aim is to encourage searchers to ask follow-up questions, not in Bing Search, but in Microsoft Copilot.
Read more here:
Bing Search Tests Floating Copilot Search Box
Google updated the directions interface within Google Search.
Excerpt from:
New Google Search Directions User Interface
Jun 25
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Where is AI making the biggest marketing impact?
Read the original here:
The State Of AI In Marketing: 6 Key Findings From Marketing Leaders via @sejournal, @theshelleywalsh