What’s changed between 2021 and 2025? Is everything different?
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What Has Changed in SEO? | Whiteboard Friday Revisited With Cyrus Shepard
Jun 25
19
TikTok gets third 90-day extension, staying active until Sept 17 as ownership talks continue. The post TikTok Ban Delayed Again, Will Remain Active Until September appeared first on Search Engine Journal .
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TikTok Ban Delayed Again, Will Remain Active Until September via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. Google rolled out the audio…
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Daily Search Forum Recap: June 19, 2025
As AI search redefines visibility, brands must shift from ranking to relevance. This is where leadership must step up
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Aligning The CIO, CFO & CMO For Search‑Driven ROI via @sejournal, @TaylorDanRW
Google has begun rolling out the audio version, talk and listen version, of Search Live in the Google app to those who opt into the AI Mode experiment. This is not the video/camera/visual version, that won’t be live in the app for a few more months – although you can access it now in the Gemini app.
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Google Rolls Out Talk & Listen Version Of Search Live In Labs
Google is testing new report reviews options in the Google Business Profiles reviews section. You can access it, if you are in the test, by looking at your local reviews in Google Search and clicking on the report / alert icon next to any review.
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Google Tests New Report Reviews Options For Local Listings
Google has updated its URL structure best practices help documentation – it was pretty much a rewrite but the overall guidance is not new. Google said they added “clearer flow and is easier to navigate, with added examples based on real-world URLs we’ve encountered.”
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Google URL Structure Help Doc Updated
Google is testing swapping the site name with the URL in the search result snippets. So instead of the site name being shown at the top of the search result snippet, Google is showing the URL above that, followed by the site name.
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Google Tests Swapping Site Name & URL In Search Snippet
Jun 25
19
Google seems to be testing a new way to preview ads within Google Search, specifically promotions.
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Google Ads New Promotion Preview
Google’s stateful chat patent reveals how AI Mode is disrupting traditional SEO. Explore key takeaways and practical strategies to adjust your content strategy.
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What I Learned From Analyzing Google’s AI Mode Patent