Google announced a number of new goals and image controls that are now available on Google Ads Performance Max campaigns. Google added customer lifecycle goals and reporting and additional image controls.
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Google Ads PMax Campaigns New Lifecycle Goals & Image Controls
Google Search is testing a new expandable carousel that says “more from” a specific retailer.
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Google Tests More From Retailer Expandable Product Carousel
Google sent out emails yesterday through Google Merchant Center inviting some brands to manage and edit their brand content on Google Search. I suspect this is the visual brand profile ads/pages but I am not sure.
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Google Letting Merchants Manage Brand Profiles
Google has finally rolled out API access to its 24-hour data feed of Search Performance data. And it is two days more than we expected, with Google giving us this hourly data for the past 10 days, not the initial 8 days that Google promised us.
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Google Search Analytics API Hourly Data For Past 10 Days
Google is testing various link formats in AI Mode. Initially Google launched AI Mode with those tiny paperclip links, but Google, like they’ve done in AI Overviews, is testing in AI Mode, anchor text links and URL links within the text of the AI response.
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Google AI Mode Tests Anchor Text & URL Base Links
AI won’t replace CMOs, but those who use it effectively will lead the future. Learn the key strategies shaping marketing’s next era.
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To Navigate AI Turbulence, CMOs Can Apply The Flywheel Model via @sejournal, @gregjarboe
Google’s new patent enables users to search their personal history, like web pages or emails, using natural language queries. The post Google Files New Patent On Personal History-Based Search appeared first on Search Engine Journal .
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Google Files New Patent On Personal History-Based Search via @sejournal, @martinibuster
Apr 25
9
AI costs have dropped 280x in 18 months, making advanced tools more accessible to businesses of all sizes.
Originally posted here:
AI Costs Drop 280x In 18 Months: What This Means For Marketers via @sejournal, @MattGSouthern
Google Discover is coming to desktop search. Learn why it’s becoming a top traffic source and how to optimize your content before the rollout
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Google Confirms Discover Coming To Desktop Search via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: April 9, 2025