PPC Pulse recaps Google’s latest budget controls, AI-driven offer testing, and expanded eligibility rules for Shopping promotions. The post PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions appeared first on Search Engine Journal
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PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions via @sejournal, @brookeosmundson
PPC Pulse recaps Google’s latest budget controls, AI-driven offer testing, and expanded eligibility rules for Shopping promotions. The post PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions appeared first on Search Engine Journal .
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PPC Pulse: Total Budgets Expand, Direct Offers, & Shopping Promotions via @sejournal, @brookeosmundson
I am seeing new signs of yet more Google Search ranking volatility and a possible tweak to the ranking search algorithm. Something kicked off yesterday, January 15th, that the third-party tools picked up on. With this update, there is limited chatter, unlike the previous unconfirmed Google Search ranking update.
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Google Search Ranking Volatility Hits January 15-16
I am seeing new signs of yet more Google Search ranking volatility and a possible tweak to the ranking search algorithm.
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Google Search Ranking Volatility Hits January 15-16
It is another week and more Google Search ranking volatility but this was a weird one.
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Search News Buzz Video Recap: Google Personal Intelligence, Universal Commerce Protocol, Apple Picks Gemini & Ongoing Search Volatility
Rajan Patel, the VP of Engineering for Search, said on X that Google is making “changes to ranking” to remove prediction content from showing up in the Google Search top stories and news sections. This comes after some sites are posting “prediction” content, predicting that some sports trades may happen, that have not happened yet, and those “stories” show up in the news section as actually having occurred.
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Google To Prioritize Removing Prediction News Content From Search & News
Over the past few weeks, Google has been showing AI Overviews for local packs, leading some businesses to see huge drops in visibility for their Google Business Profile and local listings. Some businesses are seeing 50% declines or more because of the local pack change.
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Google AI Overview Local Pack Leading To Huge Drops In Visibility
Microsoft Advertising announced a slew of new features including new customer acquisition goals as an open beta, Share of voice (SOV) metrics, Asset group-level URL options and tracking templates, increased Search Theme limit, enhanced asset group import, Content Targeting now generally available, Location targeting improvements and Autogenerated assets in Responsive Search ads.
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Microsoft Advertising Adds Share Of Voice Metrics, Asset Group-Level URL Options, Customer Acquisition Goals…
Google Ads has made the Campaign total budgets officially live as an open beta for any advertiser to sign up and use. Campaign total budgets are now available in Search, Performance Max and Shopping campaigns within Google Ads.
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Google Ads Campaign Total Budgets Live As An Open Beta
Google Ads has reportedly streamlined the selection capability of Manual CPC bidding during the campaign setup. Now the option can be found under the “Conversions” goal, labeled as “Manually set bids.”
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Google Ads Manual CPC Bid Selection Streamlined