FTC bans fake reviews and deceptive practices in new rule. Businesses face stricter regulations on review acquisition and disclosure. The post FTC Bans Fake Reviews In Sweeping New Rule appeared first on Search Engine Journal
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FTC Bans Fake Reviews In Sweeping New Rule via @sejournal, @MattGSouthern
Google updates Trends’ Trending Now tool with improved real-time search trend analysis. The post Google Trends Update: Faster, Smarter, More Customizable appeared first on Search Engine Journal .
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Google Trends Update: Faster, Smarter, More Customizable via @sejournal, @MattGSouthern
Anthropic’s Prompt Caching makes it cheaper by up to 90% for complex projects that reuse large amounts of detailed context The post Anthropic Announces Prompt Caching With Claude appeared first on Search Engine Journal .
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Anthropic Announces Prompt Caching With Claude via @sejournal, @martinibuster
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. The US is considering breaking up Google as a remedy to it being a monopoly…
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Daily Search Forum Recap: August 14, 2024
Do you want to be the Dollar Shave Club of B2B marketing on social media? In a market filled with countless razor companies, the brand found a way to stand out, building a strong online community and achieving significant growth without relying primarily on paid advertising. Notice how I said “without relying primarily on paid advertising.” That’s because, while paid is a practical option, it should be used primarily to complement your organic strategy. If you’re a savvy marketer, you’ve likely noticed how the majority of social platforms have become increasingly pay-to-play , reducing the reach of posts without the backing of funds. That doesn’t mean you need to jump straight into unloading your ad dollars
Follow this link:
The Big Guide to Organic Social Media Marketing
US Considers a Rare Antitrust Move: Breaking Up Google, out of Bloomberg last night was the big business news from yesterday.
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DOJ May Break Up Google: Separating Android & Chrome; Maybe Ads
I am hearing reports of some spammers or hackers hijacking some Google Hotel listings by marking some hotels as permanently closed and also changing the phone numbers to WhatsApp numbers. This can be a huge concern for many hotel operators, but I am not sure how widespread the issue is.
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Google Hotel Listings Under Siege: Fake WhatsApp Numbers & Marking As Closed
We keep trying to understand if Google Search will change, if it will just be AI Overviews or if the change will be more drastic. Well, Google demoed Gemini Research, where Google uses AI to do your research, by curating information across the web to build a document that gives you a detailed researched answer.
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Google Gemini Research: Web Search & Adds Link Citations
When Google announced the new Google Search Console recommendations, one of the examples of the recommendations was to bulk export your data because “Search Console only shows 35% of your performance data.” Now, this is not new, we knew Google anonymized way too much of your data in Search Console, but now Google is showing how much in this example report.
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Google Search Console Only Shows 35% Of Your Data? It Depends, Says Google.
Apple Business Connect has added a new feature named Showcase enhancements. A “Showcase” allows you to share up-to-date information with your customers, like seasonal items or promotions. Apple extended these showcases for longer periods and more characters.
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Apple Business Connect Adds Showcase Enhancements & Updates