On Thursday, January 23rd, Google updated its search quality raters guidelines PDF document. The last time Google updated this document was for the March 2024 spam update changes, over ten months ago
Original post:
Google Search Quality Raters Guidelines Gain 11 New Pages
Google announced a number of new Google Ads Performance’¬’ Max’¬’ features with the aim to provide advertisers with more control, transparency, and actionable insights within Performance Max campaigns, the company said. These include updates around more campaign control, enhanced Search reporting and guidance, and asset group improvements.
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New Google Ads Performance Max Features
Google’s John Mueller said that when it comes to disavowing links “it’s in a spammer’s best interest to encourage others to spend time on it.” Why? Because Google has said there is little reason to disavow links, unless you have a manual action or know you did some bad linking.
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Google: Spammers Encourage You To Waste Time Disavowing Links
Google Ads has made two updates around advertiser verification recently.
View post:
Google Ads To Drop Certification For Some Advertisers & Reorganizes Verification Docs
Microsoft is testing a new local pack design and layout for Bing Search local pack results. Bing is placing these blue boxes, either below the map, to the right side, including different numbered variations.
Read more from the original source:
Bing Tests New Local Pack Design With Blue Backgrounds
Google’s John Mueller discussed SEO for AI Overviews and emphasized the continued importance of search marketing The post Google Shares Insight On SEO For AI Overviews appeared first on Search Engine Journal .
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Google Shares Insight On SEO For AI Overviews via @sejournal, @martinibuster
With the new year underway, you may be wondering what strategies you should implement for maximum SEO success in 2025. Chima’s got you covered! In this week’s episode of Whiteboard Friday, she talks through her six top SEO tips for this year, which include driving brand awareness and diversifying your traffic sources.
More here:
Top SEO Tips for 2025 — Whiteboard Friday
Jan 25
24
Reddit leads in search visibility growth, according to a SISTRIX report, raising questions about Google’s preferences for user-generated content (UGC). The post Does Google Favor UGC? Reddit Leads In Search Growth [STUDY] appeared first on Search Engine Journal
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Does Google Favor UGC? Reddit Leads In Search Growth [STUDY] via @sejournal, @MattGSouthern
Discover actionable insights for crafting authentic impactful campaigns and enhancing your SEO efforts, while elevating your brand.
Excerpt from:
Brand Performance Unlocked: Advanced Strategies for SEO and Marketing Synergy via @sejournal, @sejournal
Jan 25
23
Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. The post Google Ads Introduces Advanced Targeting For Performance Max appeared first on Search Engine Journal
Continued here:
Google Ads Introduces Advanced Targeting For Performance Max via @sejournal, @MattGSouthern