On Friday, Google announced it had filed a lawsuit against SerpApi for scraping the Google search results. Google alleges that SerpApi is running an “unlawful” operation that bypasses Google’s security measures to scrape search results at an astonishing scale.
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Google Sued SerpApi Over Scraping Search Results
Dec 25
19
Microsoft published guidance on how duplicate content affects AI search visibility, explaining that AI systems cluster similar pages and may surface unintended versions. The post Microsoft Explains How Duplicate Content Affects AI Search Visibility appeared first on Search Engine Journal
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Microsoft Explains How Duplicate Content Affects AI Search Visibility via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: December 19, 2025
This week’s SEO Pulse covers the signals that matter most as AI search moves from experimentation to core infrastructure.
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SEO Pulse: AI Mode Hits 75M Users, Gemini 3 Flash Launches via @sejournal, @MattGSouthern
Apple Ads inventory growth and reduced keyword control in Google AI Overviews define this week’s most notable PPC updates. The post PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews appeared first on Search Engine Journal .
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PPC Pulse: More Apple Search Inventory, Exact Match Limits In AI Overviews via @sejournal, @brookeosmundson
This week, we have a status update on the ongoing Google December 2025 core update. Google also said it does not pre-announce core updates or quality updates. Gemini 3 Flash now powers Google AI Mode
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Search News Buzz Video Recap: Google Core Update Status, Gemini 3 Flash In AI Mode, Optimizing For AI Search & Bug Fixes Galore
Search and social now operate as a single ecosystem where shared signals, audience insights, and unified workflows drive stronger visibility and trust. The post Search & Social: How To Engineer Cross-Channel Synergy appeared first on Search Engine Journal .
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Search & Social: How To Engineer Cross-Channel Synergy via @sejournal, @rio_seo
Google reportedly has a bug that displays incorrect product reviews in Google Search for a retailer. It is now pulling from text on the page that includes the Google Business Profile reviews, despite the product reviews not being there and not being marked up on the page.
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Google Product Reviews Bug On Product Detail Pages
Google is testing a number of new sports-related search features within Google Search. These include a “What’s new” section, “Discover more” section, a Play-by-play section, What people are saying and more
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Google Search Testing New Sports Features
Google is testing a number of new sports-related search features within Google Search. These include a “What’s new” section, “Discover more” section, a Play-by-play section, What people are saying and more.
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Google Search Testing New Sports Features