Break the habit of reporting easy metrics and adopt KPIs that reflect how growth actually happens today. The post Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) appeared first on Search Engine Journal
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Why Your SEO KPIs Are Failing Your Business (And How To Fix Them) via @sejournal, @bngsrc
A thread at Reddit asked if a one-year-old website can beat a four-year-old website in SEO and perform better in Google Search. John Mueller from Google answered with his classic “it depends.”
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Google On If A Younger Web Site Can Beat An Older Website In Search
Over the past week or so, Google has been testing a new format for link cards in the AI Overviews within Google Search. When you place your mouse cursor over a link clip icon, a new overlay will show you the page/site cards that line of text is being sourced from.
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Google AI Overviews Tests Contextual Overlay Link Cards
The Google preferred sources deeplink button feature is broken and has been since at least last Wednesday. When you click on a button to make a site a preferred source, such as for this site, it does not pre-fill in the site’s URL in the box, as it should.
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Google Preferred Sources Deeplink Button Is Broken
Google announced on Friday that there is a delay with the Google Ads team reviewing and thus approving developer token access applications.
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Google Ads API Developer Token Access Applications Delayed
On the Reddit Q4 2025 Earnings Call (see transcript here), Steve Huffman, the CEO of Reddit, was asked about how he feels about how Google and OpenAI link or use citations to link to Reddit’s content.
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Reddit On Google & ChatGPT AI Responses Citations & Lack Of Links
An AI-aligned approach to PPC budget strategy that moves spend toward conversion probability instead of traditional channel-based planning. The post PPC Budget Rebalancing: How AI Changes Where Marketing Budgets Are Spent appeared first on Search Engine Journal .
Feb 26
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The Washington Post’s controversial strategy begins with a foundation, then adjusts based on what works.
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7 Insights From Washington Post’s Strategy To Win Back Traffic via @sejournal, @martinibuster
Learn how to boost visibility for each location in your network.
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90 Days. 1 Plan. Improved Local Search Visibility [Webinar] via @sejournal, @hethr_campbell
Google updated its “Get on Discover” docs, adding page experience guidance and naming clickbait and sensationalism, alongside the February Discover update. The post Google Revises Discover Guidelines Alongside Core Update appeared first on Search Engine Journal
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Google Revises Discover Guidelines Alongside Core Update via @sejournal, @MattGSouthern