Elon Musk is planning to make X (formerly known as Twitter) a paid-for platform for all users.
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Elon Musk plans to make X (Twitter) a paid-for platform to tackle bots
Sep 23
18
Google’s automated shift from Universal Analytics to GA4 sparks confusion among advertisers, prompting advice for manual migration. The post Google Apologizes As Automated GA4 Transition Surprises Advertisers appeared first on Search Engine Journal .
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Google Apologizes As Automated GA4 Transition Surprises Advertisers via @sejournal, @MattGSouthern
Here is a recap of what happened in the search forums today…
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Daily Search Forum Recap: September 18, 2023
Microsoft is launching two new automated bid strategies to help “advertisers reach their target audience with minimal effort”: Maximize conversion: Advertisers can use this feature to maximize conversions as much as possible, given the budget. Target CPA: Advertisers can use this feature to maximize conversions as much as possible, given the CPA target and the budget. The two new offerings are currently in pilot with general roll out planned for October 2023
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Microsoft Audience Ads announces new AI bid strategies and market expansion
Google Ads has clarified its new “limited by bid strategy” indicator. Digital marketing expert Anthony Higman first noticed the pop-up on an enhanced manual CPC campaign. He shared a screenshot of the notification on X (formerly known as Twitter) and claimed there no further explanation had been provided: After the screenshot raised concerns in the PPC community, Google explained that the indicator simply highlights when a campaign can achieve better conversion value while maintaining a similar ROAS or conversions at the target CPA with a value-based bidding strategy.
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Google Ads explains ‘limited by bid strategy’ status amid manual bidding concerns
Sep 23
18
Google confronted over search deals in first week of landmark antitrust trial. The post Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully appeared first on Search Engine Journal .
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Google Antitrust Trial Week 1: Feds Paint Picture Of Search Bully via @sejournal, @MattGSouthern
Google Ads has apologized for causing confusion with a recent account update. Advertisers were caught off guard when the platform started automatically migrating configurations from Universal Analytics to Google Analytics 4
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Google Ads apologizes after automatic data migration causes confusion
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed.
A new website should be an opportunity to improve SEO, conversion rates and digital marketing as a whole. Unfortunately, it can also be an SEO disaster if not carefully managed.
Sep 23
18
In part one, we got to learn about David Iwanow and why it is important to reinvent yourself in this space, over and over again. In part two…
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Vlog #241: David Iwanow On Big Companies With Google Algorithm Updates & SEO Agencies Tactics