For those of us in the world of B2B content marketing, we know that the customer journey isn’t always linear and the value of that content isn’t always easy to attribute. Laura Barnes , Senior Director of the Global Content Team at Red Hat, shed light on the importance of connecting content measurement across multiple customer touch-points during her recent presentation at Content Marketing World
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RedHat on Connecting B2B Content for ROI – Across Sites and Teams
Google Analytics drops four attribution models and adds custom metric combinations.
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Google Analytics Removes 4 Models, Adds Custom Metrics via @sejournal, @MattGSouthern
Google completed its October 2023 core search update rollout, which aims to improve rankings by promoting quality content. The post Google’s October 2023 Core Update Now Complete appeared first on Search Engine Journal .
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Google’s October 2023 Core Update Now Complete via @sejournal, @MattGSouthern
X, well, Twitter.com, is now blocking Bing Search, specifically Bingbot, from crawling and accessing content posted on Twitter.com, on the X platform. Twitter specifically added to its robots.txt file a directive to disallow Bingbot from crawling the content on its platform.
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Twitter (X) Now Is Blocking Bing Search
Google is testing placing what looks like a banner ad in its own search results. It says “Shop all deals” and takes you to a query for “shop deals” but not with the original query you entered.
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Google Places ‘Shop All Deals’ Banner In The Search Results
Google upgraded the Rich Result Test now to support the validation of structured data for paywalled content. This means you can check live sites, any site, to see if they are implementing the paywalled content structured data properly and if Google Search understands that URL has paywalled content or not.
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New Google Rich Result Test Paywalled Content Structured Data Check
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Google has updated its paywalled content search developer documentation to explain that Google Search Generative Experience may link to content behind a paywall. Google wrote, “SGE overviews may include links to paywalled content as a way for people to discover those pages.”
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Google: Search Generative Experience May Link To Paywalled Content But Here Is How To Block SGE
Google seems to have stopped showing rich results for event markup in the Google search results. The event lists are no longer showing up event URLs in the Google search result snippet.
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Google Search Stop Showing Even Rich Results – Bug?
Explore the evolving nuances of ranking and SERP visibility, where adaptability and expertise are key. The post The Top 3 Google Ranking Factors That Really Matter appeared first on Search Engine Journal .
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The Top 3 Google Ranking Factors That Really Matter via @sejournal, @theshelleywalsh
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Google 25th Birthday Shirt