Amazon launches new search functions on mobile to rival Google

Amazon is rolling out new features to improve its search capabilities on mobile. In a bid to rival search engines like Google and Pinterest, the retail giant is launching new search and discovery tools, including: Multimodal search (the ability to search using both text and images) Expanded AR features Find-on-Amazon (a new tool that identifies similar products to those in a photo you share directly with the Amazon app) Why we care

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Amazon launches new search functions on mobile to rival Google

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TikTok quietly adds Wikipedia snippets to its search results

TikTok now serves Wikipedia snippets in some of its search results. This is the first time that the platform has offered its users results from the wider web as historically, it exclusively featured its own content in SERPs

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TikTok quietly adds Wikipedia snippets to its search results

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Perfecting prompts for SEO content development

Unlocking the power of prompts is key to supercharging your SEO content strategy. Well-crafted prompts helped yield remarkable results for SEO expert Shelly Fagin, with website traffic experiencing an impressive increase of up to 30%. This is why perfecting prompts is essential for ensuring generative AI tools like ChatGPT deliver the best output, she said.

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Perfecting prompts for SEO content development

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A 6-minute process to diagnose E-E-A-T issues

E-E-A-T is the buzzword on the streets of SEO.

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A 6-minute process to diagnose E-E-A-T issues

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SEO scalability: We have a problem

Whether we know it or not, we’re caught in a paradox.

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Google Search Products Overlay With Zoomable Product Images

Google Search now zooms in on product images when you are previewing a specific from on the right-hand panel. All you need to do is hover your mouse cursor over the product image.

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Google Search Products Overlay With Zoomable Product Images

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Google FAQ Rich Results Now Only Displayed For Authoritative Sites

A month ago, Google told us that FAQ rich results in the Google search results will be shown for only authoritative sites but we waited over a month and nothing changed. That was until yesterday when FAQs in the Google search results are now barely showing up in the search results anymore.

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Google FAQ Rich Results Now Only Displayed For Authoritative Sites

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Google Search Tests Trending Labels In Explore Brands Section

Google is testing adding trending labels to the Explore Brands section in the Google Search results. The Explore Brands section is not new, it was added a year or so ago, but the trending label, I believe is new.

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Google Search Tests Trending Labels In Explore Brands Section

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Google Promoting Search Generative Experience In Traditional Search Results

Google is now showing banners and overlays to promote its new Search Generative Experience directly in its traditional search results interface.

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Google Promoting Search Generative Experience In Traditional Search Results

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Google Maps/Local Tests Third Party Reviews Again

Google Maps and Google Local are testing showing third-party reviews for Google Business Profile listings. It has been over a decade since Google Maps showed third-party reviews, reviews not left directly by a searcher on Google but placed on a third-party website.

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Google Maps/Local Tests Third Party Reviews Again

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