Sep 13
19
RKG has long been interested in the question of online to offline spillover. We’ve also long been critical of the sloppy, ill-conceived tests that have misled many advertisers on this spillover in the past. We’ve recently participated with a few of our retail-chain clients on more..
Read the original here:
Paid Search Drives Store Revenue… But How Much?
Tags: attribution, channel: retail, channel: sem, offline attribution, offline conversions, paid search column, retail sales, search ads: general, store revenue
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Posted in SEO by admin