Jun 13
21
The spectacular growth of Product Listing Ads (PLAs) over the past 2-1/2 years has been a boon for Google and advertisers as well as for consumers. This growth was spurred by the visual appeal of the ads themselves, by Google’s increasing sophistication in serving the right PLAs for the right…
See the article here:
PLAs: Cannibals? Allies? Or Both?
Tags: adwords traffic, channel: sem, enterprise sem, google: product search, natural search traffic, organic traffic, pla campaign management, pla growth, plas, product listing ads
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Posted in SEO by admin