Jan 14
2
In late September 2013 on Google’s 15th birthday, the search giant made an announcement that they were changing the appearance of their mobile and tablet search ads. The most noticeable change is the use of ‘results cards’ on the results page making it much more obvious that sponsored listings are ‘ads’ and organic listings are […] Author information Joe Castro Joe Castro is the Director of Online Advertising at Fathom, a digital marketing & analytics agency.
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Quick Case Study: Google’s Mobile Ad Update Effect on AdWords by @PPCJoeC