For mainstream media to survive, if not thrive, it must integrate with the social web and create engagement surrounding content.  For social media to remain relevant and compelling, it must work in tandem with news organizations to create a symbiotic storytelling relationship. The future may be a stream with the authenticity of the social web and the reach of mainstream media

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Real Time Storytelling – SES SF

Tags: aggregation, marketing pr conferences, online marketing, real time, search engine strategies, SEO, social media

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