Sep 22
16
If you’re waiting for search ad spending to slow down any time soon, you’ll be waiting a while. A new report shows that CTV, linear TV, and video are the most vulnerable when it comes to cutting ad budgets. In the US, Google dominates the search ad market, holding steady at about 56.1% of the total ad revenue share amongst platforms like Amazon, Microsoft, and Yelp.
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Search advertising is thriving amid economic uncertainty, new report confirms