May 13
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Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1

The momentum of Google’s PLA program didn’t slow after the holidays. After seeing Google Product Listing Ad traffic jump 82% in Q1 over Q4, CPC Strategy followed up its latest quarterly review of top CSEs with a closer look. The agency hadn’t been surprised to see the 87% increase..

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Study: PLAs Buck Post-Holiday Trends For Google Shopping, Traffic Nearly Doubles in Q1

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