Jun 13
27
With 2.5 quintillion bytes of data created every day, marketers are challenged to stand out amongst the sheer volume of information confronting their target audience. At the same time, information overload drives consumers to filter their choices to those few who are most trusted, credible and meaningful. Becoming known as “the best answer” for your domain of expertise wields incredible influence on the search and social web. When consumers are empowered to create, consume, publish, interact and transact anytime, anywhere, how do brands break through to create meaningful connections and engagement?
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The Power of Influence in Content Marketing