This day in search marketing history: January 6

Google Webmaster Tools adds ‘unnatural links’ and ‘cloaking’ spam warnings In 2011, Google Webmaster Tools started sending out two new types of warnings – for “unnatural links” and “cloaking.” The messages were sent out when Google detected pages on websites that were using techniques that were outside of its quality guidelines. At the time, Google had been talking about wanting to increase its outreach to webmasters. See this video (published Dec.

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This day in search marketing history: January 6

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