According to the Convention Industry Council ( pdf ), in 2012 there were over 1.8 million business meetings, events and conferences held in the US attended by 225 million participants generating over $280 billion in spending. The volume of participants has grown 10% since 2009. Clearly, the business conference industry is booming. The number of marketing and communications conferences alone is overwhelming compared to when I started attending and speaking at conferences in 2005. Attending and speaking at business, marketing and client user conferences is a big part of our marketing and while there are changes with so many new, niche events popping up, I don’t think our conference participation will change

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What Makes a Business and Marketing Conference Great?

Tags: business conferences, business events, conference marketing, event-marketing, marketing pr conferences, online marketing, SEO

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