When Google Exact Match Isn’t Exact Match… and What It Means in Practice by @AndrewLolk

Google are expanding their machine learning abilities and further diluting the exact match part of exact match keywords in Google AdWords. Learn what this means for your account, what actions you should and hear from the industry experts what they really think. The post When Google Exact Match Isn’t Exact Match… and What It Means in Practice by @AndrewLolk appeared first on Search Engine Journal .

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When Google Exact Match Isn’t Exact Match… and What It Means in Practice by @AndrewLolk

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