Jun 13
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Everyone already knows that Product Listing ads (PLA’s) occupy a huge % of the above-the fold space in the SERP and suck up the lion’s share of clicks – what you might not realize is that they steal all the conversions, too! This is because PLAs are so information-rich. Prospective customers know exactly what they’ll Author information Larry Kim Larry Kim is the Founder/CTO of WordStream , a provider of PPC Management Tools.
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Why New AdWords Image Extensions Will Steal All Your Leads by @LarryKim