Archive for July, 2010

SEW Toolbar, Search Marketing Toolkit Launches Today

2010/07/01

The nice people at Wibiya have been working with us to create our toolbar, which you will see, now pops up at the bottom of the page. Wibiya offer a free web toolbar , which is essentially an app engine that can be fitted to your website

Posted in SEO No Comments »

SEW Toolbar, Search Marketing Toolkit Launches Today

2010/07/01

The nice people at Wibiya have been working with us to create our toolbar, which you will see, now pops up at the bottom of the page.

Posted in SEO No Comments »

Google Takes On Travel Sites, Courts Regulatory Action With ITA Acquisition

2010/07/01

Google has signed an agreement to acquire travel reservations software company ITA. The purchase price is reportedly about $700 million. We speculated about this and the likely travel industry and potential regulatory fallout earlier this week

Tags: ,
Posted in SEO No Comments »

Google Blasted By Mother Of Naked Boy On Google Maps

2010/07/01

The Manchester Evening News reported that a UK mother was incredibly upset with Google after finding her 3-year-old son naked on Street View imagery within Google Maps.

Tags:
Posted in SEO No Comments »

Google News Redesign Offers "News for You"

2010/07/01

This morning when I checked out Google News it didn’t look the way it did yesterday morning. That’s because the Google News homepage has been revamped with several changes designed to highlight interesting stories I didn’t know existed and to make it easier for me to share stories through social networks. Click to read the rest of this post..

Tags:
Posted in SEO No Comments »

Moving from Fragmented to Segmented Online Marketing

2010/07/01

Companies today have a virtual smörgåsbord of options when it comes to marketing their products and services online. Lack of expertise, numerous tactical options, pressure for sales in a down economy and the tendency to chase shiny objects cause many online marketing efforts to be fragmented

Tags: , , , ,
Posted in SEO No Comments »

Building a Global Brand on the Cheap

2010/07/01

If asked to name a few of the world’s top brands, you might include names such as Coca Cola, Disney, Microsoft, Intel, or perhaps Mercedes Benz, Toyota, and BMW.

Tags: ,
Posted in SEO No Comments »

Building a Global Brand on the Cheap

2010/07/01

If asked to name a few of the world’s top brands, you might include names such as Coca Cola, Disney, Microsoft, Intel, or perhaps Mercedes Benz, Toyota, and BMW. These companies have been around for many years (35 in Microsoft’s case and 122 in Coca Cola’s) and have spent hundreds of millions of dollars establishing global brand recognition

Tags: ,
Posted in SEO No Comments »

Google Says New Links In Webmaster Tools Are Correct & Will Grow

2010/07/01

Monday we reported that the link reports in Google Webmaster Tools appeared to inflated. Many users started noticing huge increases (few noticed declines) in the number of links being displayed in the link report in Google Webmaster Tools. Most thought..

Tags:
Posted in SEO No Comments »

Mind Control and Local Search?

2010/07/01

Okay, first things first, this post isn’t really about hypnotism or mind control, but if you’re interested to learn something with a similar effect so that you can leverage on local search, I highly suggest that you continue reading. Also, please be reminded that I will keep my case as thorough and open as possible to allow sparks to ignite on your end—ideas, suggestions, and what not. More importantly, kindly keep tab of Reciprocation and Choice Architecture , the two concepts that will serve as the backbone of this article (both interpretations I proudly borrowed from Science and Influence of Persuasion by Cialdini and Nudge by Thaler and Sunstein respectively).

Tags: , ,
Posted in SEO No Comments »