Archive for August, 2010

Reporting Search Spam To Bing

2010/08/24

Now that Bing owns about 30% of the U.S. market share by gobbling up Yahoo’s search share, some people may want to know how to report search spam to Bing

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Google AdWords Issues: Invalid Clicks Bug, Billing Tab Inaccessible & Snapshot Date Off

2010/08/24

There are several new known issues with the Google AdWords system. The issues are being worked on by Google and you should know that they will be taking care of them.

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Google Places Image Upload Broken?

2010/08/24

There are several users recently reporting that they are unable to upload photos to their business listing in Google Places. The reports come via the Google Places Help forum and there are dozens of complaints in the past week. The…

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Making Customer Feedback Worthwhile: Moving Beyond Statistics to Actionable Data Collection

2010/08/24

The owner of a small corner store can easily communicate with customers in an actionable fashion.  If shoppers are dissatisfied with product selection, they might audibly mutter about it in the store aisles or tell the owner directly.  If two customers express confusion over a promotion, the owner can quickly adjust signs to clarify for future visitors.  If a customer is unhappy, it’s usually written all over their face and you can change your tactics to make them happier or more satisfied.  And if the physical shopping carts aren’t working right, well, that’s obvious to any clerk behind the counter. Things are not so simple for online businesses.  Virtual shops have long gathered analytics data in efforts to understand what customers want.  In analyzing this data, many website owners have questioned its usefulness only because of the vast amount of data presented to them.  After all, understanding WHAT users do on your site is only half the journey; learn how to turn the WHAT into actionable information is the important step.  While the numbers might reveal trends, they don’t deliver the authentic, immediate and actionable feedback so easily gathered via in-person communication. In the online world, if you don’t ask customers for their feedback in a manner that makes it simple and worthwhile for them to respond, you won’t understand their actions and you won’t be able to take the kind of bold action that can lead to increased loyalty and sales.  Broadcasting information to customers is not enough, especially when inviting them to become engaged participants is so easy to do

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Enterprise Level SEO Is Not For The Weak

2010/08/24

Thanks to Ray ‘Catfish’ Comstock for providing the title of this post with his opening remarks during the session.  Joining Comstock on this panel, moderated by Seth Besmertnik, CEO, Conductor, Inc.: Crispin Sheridan, SES Advisory Board & Sr Director of Search Marketing Strategy, SAP Bill Hunt,  SES Advisory Board & President, Back Azimuth Consulting Guillaume Bouchard, SES Advisory Board & President, Back Azimuth Consulting As a good writer and analyst, I have to ask ‘why’ for even the most obvious problem posed.  So why is enterprise level Search Engine Optimization (SEO) not for the weak? The obvious answer: a lot of people, a lot of content.  Enterprise is difficult because management of a lot of content and people is difficult to scale.

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Local SEO & International SEO Have Lots In Common

2010/08/24

International SEO and local SEO are very different right? Wrong — well sort of wrong

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Hunch’s Recommendation Engine Goes Local

2010/08/24

Hunch has launched what its co-founder, Chris Dixon, calls an alpha version of a new local recommendation engine. You can access it at hunch.com/local

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Hello Search Engine Journal – It’s Yvonne Bell

2010/08/23

Hello everyone my name is Yvonne Bell and I am the new Search and Social Media blogger for SEJ. I wanted to take up a few lines introducing myself – as you will be seeing a lot of me around here :) I am pretty new to the world of search marketing, but not so much when it comes to social media & blogging. I have been utilizing social media sites for a few years now; for personal use and to help get my writing and projects I’ve been involved with out there for the world to see

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Google Acquires Visual Shopping Search Engine Like.com

2010/08/23

Over the weekend Mashable reported on Google’s latest purchase , which led to the acquisition of a visual search compenent – something Google’s been beefing up. If efforts to further their campaign into the world of visual recognition that it started last year, Google has purchased Like.com . In an open letter on it’s homepage, the people behind the site explain the reasons behind the acquisition

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The Muddled World of Mobile Carrier Search Results

2010/08/23

Posted by Suzzicks When I am thinking about mobile SEO, I pay specific attention to the order of the results and the inclusion of Universal Results. In their nature, Universal results are infinitely more clickable, as we know from traditional SEO. But in the mobile world, Universal Results are the fun results – because they are often have more potential for interaction with the phone than they would on a traditional computer.

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