Archive for August, 2010

SEO vs PPC? SpyFu Recon Soon To Deliver Serious SEO Edge

2010/08/23

As expected, marketers’ eternal riddle on SEO vs PPC did not fail to generate interest at SES San Francisco last week, as Imelda Khoo reported. Earlier this year, Kevin Gibbons had already shared with us his in-depth analysis of the SEO or PPC option . This is why, this time, we decided to meet with SpyFu ’s CEO, Mike Roberts, as the search analytics company has created RECON, a tool that gives marketers a better understanding of SEO.

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A Sneak Preview of the London Pro SEO Seminar 2010

2010/08/22

Posted by willcritchlow I’d like to invite you to the London Pro SEO seminar we are running on the 25th and 26th October . With a 98% satisfaction rating and 95% of attendees recommending it to others , we were blown away by the positive feedback we received last year

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Behold “The King Of Bing Maps”

2010/08/21

This summer Microsoft held a competition to promote and popularize its Bing Maps developer SDK and Map Apps. I was privileged to be one of the three judges who reviewed the finalists and voted on them across a range of criteria.

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Switching between dev and beta Chrome channels on Linux

2010/08/21

If you’re on Linux (say Ubuntu 10.04, also known as Lucid Lynx), you can switch between the developer (dev) and beta channels of Chrome like this: Switch from Beta to Dev : sudo apt-get install google-chrome-unstable Switch from Dev to Beta : sudo apt-get install google-chrome-beta That’s easier for me than going back for the .deb file and doing something with it.

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Daily Search Forum Recap: August 20, 2010

2010/08/20

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

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SearchCap: The Day In Search, August 20, 2010

2010/08/20

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: De-Mystifying Cost Per Action and Its Impact On Search Marketing: Webcast next Tuesday Next Tuesday at Search Marketing Now, Jeremiah Andrick, Online Customer Acquisition Manager at Logitech will discuss Cost Per Acquisition (CPA — *** Read the full post by clicking on the headline above ***

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Video Recap of Weekly Search Buzz :: August 20, 2010

2010/08/20

This week I covered two interesting Google anomalies.

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De-Mystifying Cost Per Action and Its Impact On Search Marketing: Webcast next Tuesday

2010/08/20

Next Tuesday at Search Marketing Now, Jeremiah Andrick, Online Customer Acquisition Manager at Logitech will discuss Cost Per Acquisition (CPA — what it is, how to calculate it, and how it affects search marketing. This webcast will cover the relationship between CPA, SEO, PPC as well as how to calculate your CPA and how *** Read the full post by clicking on the headline above ***

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Official: Google Now Lets One Domain Dominate Search Results

2010/08/20

Prior to this week, Google would only show up to two results from the same domain on a single search result page. Now, Google has confirmed what many are seeing, where a single brand dominates a single page of Google’s search results.

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