Here’s a one-question quiz to determine whether your e-business is a serious, viable enterprise: Q: Do you have video on your website? A: The only right answers are, “yes” or “we will soon.” Not so long ago, videos were nice to have on a website.  They were a frill.  They were something fancy to attract a visitor, not an integral part of an e-business’ plan for effective SEO and increased conversions.  Today, video is a necessity, and e-businesses that fail to implement multimedia and to do it well will soon find themselves falling far behind competitors. We can trace this new reality back to a decision Google made in 2007.  That was the year when the search engine giant integrated video into its universal search offering.  Since then, websites featuring video have gained a significant SEO advantage.

Where do forward looking industries look when asked to look further? This was the core question behind the SES San Francisco panel session, ‘Search – Where To Next,’ moderated by Graham Mudd, Vice President, Search & Media, comScore, Inc. Joining Mudd were the following search marketing professionals / soothsayers: Brian Kaminski, Chief Operating Officer, iProspect Marc Poirier, Co-Founder and CMO, Acquisio Shashi Seth, Senior Vice President, Search Products, Yahoo! So where are search marketing and social media definitively heading

Who’s responsible for your site’s error messages?

Posted by randfish For the past few years, I’ve given numerous presentations introducing SEO to new audiences of marketers, engineers and executives. With the end of SEOmoz’s consulting business this past January and the completion of our final contract obligations this Spring, I thought it would be wise to share the 190+

When working with affiliates, compliance begins with a well crafted and thought out agreement. Here are examples of restrictions that belong in an effective compliance strategy without putting a choke hold on your affiliates. This is not legal advice, and is intended as business advisement

When working with affiliates, compliance begins with a well crafted and thought out agreement. Here are examples of restrictions that belong in an effective compliance strategy without putting a choke hold on your affiliates.

The opening keynote by Jeff Hayzlett, the bestselling author, and former Koday CMO, pulled no punches at SES San Francisco .

The average conversion rate for a website is around 3 percent, but many websites convert at 10 percent or higher.  What are they doing right that you’re missing? Bryan Eisenberg, NY Times Bestselling Author gave a solo presentation on the secrets of top converting websites and how you too can achieve high conversion results

This is a live blog post by guest blogger, Imelda Khoo. Imelda is the E-Marketing Manager at Tektronix, responsible for global SEO, PPC and social media. Imelda blogs at SEM Booty and is also on Twitter @imeldak Are you still with me, or have you run off for cocktails?

Below is the live blog coverage of the sessions given today at the Search Engine Strategies San Francisco conference. If you are aware of other live blog coverage, feel free to link to them in the comments. Content Marketing Optimization — SES San Francisco, BruceClay.com Deep Dive Into Analytics: When Bounce Rate No Longer Floats Your *** Read the full post by clicking on the headline above ***