Why aren’t more companies leveraging the power of social networking?

There are now approximately 1.8 billion users throughout the world. They are located in many countries and speak multiple languages. Many of them could be potential customers.

The Google AdWords blog announced a new bidding method available to advertisers named enhanced CPC. Enhanced CPC uses your conversion data, the one you may willing provide to Google AdWords, to automatically adjust your Max CPC prices.

As Danny earlier pointed out, comScore has devised a new metric called “Explicit Core Search” to separate intended search results from slideshow “gaming” (“contextual search”), which had arguably distorted search volumes at Yahoo and to some degree Bing in recent months. Here’s how comScore explains the new metric: When comScore reports our July 2010 qSearch data this *** Read the full post by clicking on the headline above ***

A simple look at search market share in Europe shows that Europe is a Google continent. Though the search giant’s headquarters are physically based in Silicon Valley, a huge part of their community is based in Europe.

The days of search engines merely being a middle man are over. Search isn’t about sending users to the right web page, it’s about getting them the information they want as soon as possible — sometimes it’s a web page, but it might also be a sports score, movie showtimes, election information, or some other *** Read the full post by clicking on the headline above ***

Posted by randfish For a long time, if you asked me about spamming the search engines, whether with hardcore black hat tactics or merely gray hat link acquisition, I’d say that in the long run, neither was the right move.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Q&A: comScore’s New “Core Search” & “Explicit Core Search” Figures Today, comScore is releasing an additional set of search market share metrics designed to better reflect “core” search activity, something that’s become an issue *** Read the full post by clicking on the headline above ***

Today, comScore is releasing an additional set of search market share metrics designed to better reflect “core” search activity, something that’s become an issue as companies such as Yahoo and Microsoft have inflated traditional metrics through the use of “slideshows” and other “contextual search” activities. Below, a Q&A with Cameron Meierhoefer, comScore’s executive vice president *** Read the full post by clicking on the headline above ***