It seems fitting that from the moment it was announced, Google Instant became an instant headline news story. For the past few week, industry pundits have been talking, tweeting and writing about Google Instant and offering their theories on its implications for SEO and paid search.

Posted by Jamie Today I’ll talk about one of my favorite topics, Conversion Rate Optimization (or CRO). I won’t be speaking about tools, case studies, or tips on what layouts or buttons colors work best; Dr

Have recent changes at Google devalued the importance of inbound links anchor text, and raised the importance of brand-related signals?

Users of Bing’s Social Search will now get recommendations of people they should follow on Twitter when they perform a query, similar to the feature that Twitter already offers. This feature exceeds in some topics, for instances bands and celebrities; the site even lets you know if the account is authentic by displaying the blue and white checkmark next to the name.

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web….

Yandex, the Russian search engine that received strong reviews earlier this year when it went global, has expanded its worldwide search engine to include image and video search. The new options are available as tabs/links on Yandex.com

I wanted to post about Google’s new two-factor authentication announcement. Two-factor authentication is something you have (e.g. a phone) and something you know (e.g.

Digital Agency Rosetta is beefing up it’s mobile efforts with its acquisition of Level Studios . The deal will add 215 employees to Rosetta, and an estimated $45 million in new revenue, reports Advertising Age

A few new search features have been added by Google over the weekend for the realms of TV, movie, and local searches. Users will now see the addition of director and actor information, plus IMDB user ratings and links to the database site. Google’s blog says that right now this feature is only available in English and Japanese, but users should expect other languages over time

Content marketing is one of the best strategies when it comes to garnishing interest, traffic, and credibility in your company’s chosen industry. Combining social media with content as a means of promotion, generation, and feedback is the best way to utilize all the web has to offer, both as a marketing tool and as a reputation tool.