In the world of politics, reputation management is crucial. In order to appeal to as many voters as possible, politicians must protect their reputation, which means minimizing the availability of information that casts them in a negative light while constantly promoting themselves and their political agendas. Decades ago, long before voters could utilize the web as a tool to gather political information, reputation management was much easier; far less negative information was available to the general public.

It is no wonder Google pulled the website URL tag option from Google Places. The same day Google announced the launch of a new ad promotion named Google Boost. Google Boost is basically just a quick way for Google to…

It is no wonder Google pulled the website URL tag option from Google Places. The same day Google announced the launch of a new ad promotion named Google Boost. Google Boost is basically just a quick way for Google to…

Susan Wojcicki, the woman who rented her garage to Google’s co-founders in the early days of Google’s existence, has been promoted. Wojcicki was the Vice President, Product Management of Google’s advertising and measurement platform products, including AdWords, AdSense, DoubleClick and Google Analytics. She is now one of eight Senior Vice Presidents at Google

Google has been promoting tags for Google Places to businesses for the past few months or so.

During the past seven days, five countries have complained about Google’s Street View cars. The growing outcry over privacy prompted Google to post another apology on their blog, which laid out new ” privacy controls ” to avoid future privacy breaches. Click to read the rest of this post…

On November 14, 2008, Jose Antonio Vargas wrote an online column for the Washington Post entitled, ” The YouTube Presidency .” In it, he quoted Steve Grove, head of news and politics at YouTube, who said, “The Obama team has written the playbook on how to use YouTube for political campaigns. Not only have they achieved impressive mass — uploading over 1800 videos that have been viewed over 110 million times total — but they’ve also used video to cultivate a sense of community amongst supporters.” Click to read the rest of this post…

While putting together a presentation recently, I assembled a simple check list of considerations for a social media marketing effort.  We’ve written quite a bit about developing a social media roadmap, strategy and measurement in the past, but there are some important questions to answer when it comes to realizing what’s involved.  Companies can test and run tactics in silos but eventually, there will come a time when the need to coordinate efforts Organization Asses the human resources and internal political situation • Who is your executive sponsor

Paul Allen, co-founder of Microsoft, sued 11 corporations, including Google/YouTube, Yahoo, Facebook, Apple, and AOL, claiming they built their businesses off of technology he owns the patents on. Now Google and many of the other companies are fighting back. Click to read the rest of this post…

For the first time, Google will provide advice to webmasters via a US-based site clinic on Google’s Webmaster Central blog.