Archive for October, 2010

Microsoft Live Labs is Dead, Employees Move to Bing

2010/10/11

Microsoft Live Labs is no more. The remaining 68 employees will join Bing. According to a note on the Live Labs page: After nearly five years as a lab within Microsoft, the Live Labs team is transitioning to Bing, where we’ll play a more direct role in future Bing innovations

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Google Webmaster Tools Update: Better Parameter Handling

2010/10/11

Google introduced parameter handling last year to help SEOs manage duplicate content (e.g., session IDs, source, language). Parameter handling allows SEOs to view which parameters Google thinks should be ignored or not at crawl time, and to overwrite Google’s suggestions. On Friday, Google announced that webmasters now have the ability to choose a specific value among the known values for a given URL parameter

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How To Market A Social Media Contest: Working Example

2010/10/11

Social media contests are a great way to connect with consumers in the ever evolving web. Social networks are natural venues for users to share information quickly

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Why Google May Not Find Your Sitemap File

2010/10/11

I’ll be honest, I am pretty technical, but I simply do not fully understand the issue here. Franz Enzenhofer posted a thread at Google Webmaster Help claiming Google cannot access his XML Sitemap no matter what he does. After much…

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How to Defend your 2011 Marketing Budget

2010/10/11

Our digital marketing agency, TopRank Marketing, works with some very smart client marketers who have invaluable insights and perspectives. I’m happy to share the following sage advice from Jon Miller, VP Marketing and co-founder of Marketo, and author of Modern B2B Marketing blog on something important to all marketers: keeping the CEO on track with your marketing budget for next year.

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Is Old Dogg the new Digg?

2010/10/11

In the wake of Digg’s v.4 switch (and subsequent user revolt), there’s a new player in the social bookmarking space.  Old Dogg , and creator Phil Mitchell , look to take over where Digg left off.  With a Digg v.3 feel, the less than 2 month old site hopes to cash in on the mass exodus of Digg users.  But what would it take for Old Dogg to truly compete with the big players? Good start so

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Don’t Use Pipes In Your URLS | Says Google

2010/10/11

A Google Webmaster Help thread has one webmaster asking if it is a bad idea to use pipes in the URL. A pipe is this: |. They asked if it is a bad idea to use it in your URL,…

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Google Improves Parameter Handling For Faceted Navigation Control

2010/10/11

About a week ago, we reported on the new percentage change reporting in the Google Webmaster Tools query report. As a side note to that, I mentioned the parameter handeling feature was moved to a new section. I did not…

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Bed Bugs! Use This Bed Bug Search Tool

2010/10/11

Did you know the Environmental Protection Agency (EPA) has designed a bed bug search tool at http://cfpub.epa.gov/oppref/bedbug/? With the recent scare of bed bugs in Manhattan, bed bug prevention and detection has become a large concern for many NYC residents. The search tool lets you choose an EPA-registered bed bug product that meets your *** Read the full post by clicking on the headline above ***

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