Facebook recently surpassed tech giants like Google and Microsoft in customer engagement, the statement not only elicits awe but is also enough to prove the growing clout of social network marketing. If industry reports are to be believed, there are more social networking accounts today than the total number of people in the world, with 4.5 billion active accounts

Google confirmed a bug with the link report tool within Google Webmaster Tools. In a Google Webmaster Help thread…

With all the talk about diversifying your revenue and traffic channels, most people often miss that organic traffic itself can be diversified. Traffic from search engines takes on many flavors and paths. A deeper dive into understanding the life cycle of a shopper query will lead you to some..

If you’re looking for something close to a top ten or link bait post talking about some cut-throat SEO strategy, then I highly suggest that you close this window now and go on with your day.

During an internal discussion at TopRank Marketing , the topic of defining social media came up and one area of interest was the difference in outcomes when it comes to incorporating both social media and search engine optimization.

After pushing out Instant Previews for mobile and video , Google is now testing Instant Ad Previews, allowing Google users to preview the landing page before clicking on an ad to visit the site. Click to read the rest of this post…

Here’s a roundup of today’s other search news and headlines from around the web, sorted by category.

Most of us in the PPC world know that testing ads is a great idea – almost necessary optimization work.

Posted by BryanCrow This post was originally in YOUmoz , and was promoted to the main blog because it provides great value and interest to our community.