Google’s Panda / Farmer algorithm modification did more to shake up the established world of SERPs than any other update since the Big G was a junior-sized ankle biter cowering in the shadow of AltaVista. That may be no news to any SEO specialist, but its possibly unforeseen impact on email marketing could change that medium as profoundly as the publishing platforms have been hit.

If you have a Google AdWords MCC (My Client Center) account you may be having difficulty heading home. If you are within a client and you are wanting to go to the home page view of that client, clicking “home” will take you back to the MCC home page…

As of now the Google AdWords API does not support Position Preference and the option will be retired completely by early May, Inside Adwords reported. And Hal Varian, Google’s chief economist, said people are too focused on position when they should be tracking conversion. “What matters is how the keyword performs in terms of clicks and cost, not where it ends up on the page,” he noted, and that most people thought the position reported was on page position when in fact it was auction position and bid amount influenced if it was at top or to the left.

It may have sounded a bit silly a few months ago when Italy announced it would regulate YouTube like a TV station, but now there’s this: According to the Wall Street Journal, Google is planning to spend upwards of $100 million on professionally-produced, original videos. The WSJ cites…

QR Code on Moscone Center San Francisco during SES 2010 QR codes are getting quite a bit of buzz lately and as a self-professed marketing nerd, I find them to be a clever way to connect mobile consumers with online digital content. There have been some pretty creative implementations of  QR codes for promotions and mobile marketing too. You can put them anywhere printing is possible and even places it’s not.

Posted by Tom Critchlow Social media is becoming increasingly important for SEO.

Imagine my shock when I used Bing to search for “Where to buy knockoff products in New York” and found a treasure trove of information on the web leading me to an apparently little-known area of New York City where such products are available around Canal Street: Imagine my further… Please visit Search Engine Land for the full article.

The lowest of the low of Google spam, in my opinion, is when spammers target children with pornography. It is sick, selfish and outright immoral.

The big news for Google AdWords advertisers is that Google is now offering telephone support for AdWords advertisers in the U.S. and Canada.