Following up on an annual data analysis evaluating the SEO effectiveness of the top 500 internet retailers, Conductor reported that over the 7 months between April 2010 to November 2010, the Top 500 ‘big box’ stores with at least one in-house SEO …
Online advertising hit a new high of $7.3 billion in Q1 2011 – a 23 percent increase over Q1 2010 and the highest Q1 revenue level ever, according to new data from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC).
Pay for performance is certainly not a new concept. But a number of digital marketing industry pundits have publically suggested that attribution measurement should drive a new compensation model for publishers and search engines that’s based on the actual contribution they make to each conversion… Please visit Search Engine Land for the full article.
The Google Maps team announced a new version of the Android Google Maps app, they are now up to version 5.5. The new features include: New check-in and rating buttons added to Place pages
A fascinating study published last year compares the reviews and reviewers at three local business websites: Yelp, Citysearch and Yahoo Local. And, in explaining how Yelp overtook the other two, it also hints — in my opinion — at how Google is trying to beat Yelp by using Yelp’s..
Stone age, bronze age, iron age, gunpowder age, computer age, smartphone age. That seems to be the progression anyway. We’re in the middle of a shift from home computer systems to mobile computing platforms.
With the recent Google update of Panda attacks, now more than ever retailers need to focus on creating unique content that’s also high-quality. An easy way to get this content is to ask for help! Today, I’m going to cover how you can optimize customer product reviews to make more with your online…
Google announced a very cool new tool named Google Correlate yesterday. It basically allows you to see correlation data over time and by geographic location. You can even upload your own data to it and Google will try to find search terms that had the same correlation data as your own data…
Quality score can drive the success or failure of your paid search keywords, and the two best known impacts of quality score are the effect it has on text ad position and cost-per-click: Ad position is determined by Ad Rank which is calculated as bid x quality score. CPC is calculated by dividing..
Digital marketers can learn a lot from traditional marketers. There, I said it. I know we in the digital space are extremely passionate and like to think of ourselves as the best at everything, and while that’s true in large part, there ar…