Archive for May, 2011

Hacked Canonical Tags: Coming Soon To A Website Near You?

2011/05/20

Google recently alerted website owners of a recent trend involving the hacking of websites to insert a canonical tag and point it to the hacker’s site. Is your site at risk? How can you protect against it?  There’s a great discussion&…

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6 Ways to Use Social Media to Boost Local Search Results

2011/05/20

Marketers are no longer asking if they should be active in social media. They understand that user-generated content such as ratings and reviews are required elements of a comprehensive location-based search program. These days, it’s a que..

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SEO Considerations in a Connected Consumer World

2011/05/20

On a sunny, warm day in Minneapolis, marketers gathered near one of the city’s best attractions – LakeCalhoun – to learn about “Search and the Connected Consumer”, a view of how people retrieve information online and what that means for the future online and search engine marketing.

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3 Ways To Loop In-House SEO Strategies Into the Enterprise Agenda

2011/05/20

When some of us in-house SEOs meet up, we end up sounding like we’re reading from the same script.

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Google URL Removal Tool Now With Less Requirements

2011/05/20

Google announced they have removed the requirement to first block the URL from GoogleBot prior to requesting a URL removal within Google Webmaster Tools. Google enabled removing URLs from within Google Webmaster Tools in April 2007…

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Google Shuts Down Ambitious Newspaper Scanning Project

2011/05/20

Google’s ambitious effort to digitize the world’s newspaper archives and make them available online has come to an end. The project launched in 2008, and it currently has digitized material from what looks like about 2,000 newspapers — including the Milwaukee Sentinel, whose July… Please visit Search Engine Land for the full article.

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Reputation Management: PR vs. Search vs. China’s Water Army

2011/05/20

Facebook has been in the spotlight recently as news of the social network hiring PR firm Burson-Marsteller in an alleged smear campaign on Google’s privacy issues went awry.

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Google Webmaster Tools Labs With Instant Previews Tool

2011/05/20

Google introduced a new labs tool within Google Webmaster Tools for testing your Instant Previews. The tool can be found for all English users under the Labs section of Google Webmaster Tools…

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SearchDay: Melba Toast Edition – May 19, 2011

2011/05/19

Facebook recognizes their own users on any website. Yandex aiming to IPO. LinkedIn did IPO.

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