Facebook is a global empire with a population equal to roughly 10 percent of the world’s population, every man, woman, and child included.

Suppose you launch a new campaign on AdWords and have used all ninja tricks to make sure clickthrough rate (CTR) is high. Once the campaign is made live, much to your disappointment, you discover that CTR is pathetically low.

It’s true that a lot has been said and written about SEO by now. Experts choose different styles and different ways to put it: some choose to share strategic advice while others (like me) are better at outlining simply DIY SEO tactics and tips.

Many many webmasters and SEOs use the reconsideration request form that has been around for years.

Google’s Product Extensions, as well as several additional integrated extensions, have been a popular tool for Google advertisers over the last year and a half.

In my preview post for SES Toronto , I counted John Alexander’s Keyword Forensics session as one of my “Must See” presentations for the 2011 conference.

Here’s a roundup of various new or updated tools from around the web. Updated Tools Bing Webmaster Tools Microsoft has unleashed a substantially improved Bing Webmaster Tools.

Let’s say you already have a website or are trying to optimize your blog, but haven’t invested much time in search engine optimization (SEO), or the efforts that you have made aren’t paying off. What’s next

A couple of weeks ago, an article at Advertising Age, caused a bit of a kerfuffle over whether SEM is advertising. Putting aside the curiosity that the author is a former Yahoo engineer who worked in – yes – their advertising divi…

In link building, getting shot down is just part of the game. We know that going in, but we also try to find ways to hedge our bets.