Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 7 Reasons Why Nixing Branded Keywords Is Not The Fix For CPC Inflation “If your friend jumped off a bridge, would you do it too?” While this classic parenting..

If you’re like me, you absolutely mean to work out about a hundred times more often than you actually get around to working out.

Join Searchmetrics @SMX Advanced Seattle – Check Your SEO Score Are you going to SMX Advanced in Seattle this June 7th & 8th? If so, come and see how your SEO strategies are working out by visiting our booth where we will be demonstrating our leading search analytics solution – the… Please visit Search Engine Land for the full article.

You know how dogs and cats really don’t get along? Do you know who’s even worse than cats and dogs? Bing and Google.

“Phishing” is a part of the 21st-century web. As anyone who’s used Facebook can testify, users plainly can and do fall for fake links, sites, or applications that then take over all or a portion of their account. When it comes to a normal email account or Facebook profile, phishing serves primarily as an annoyance; users may temporarily lose access to their account and the fake link may be propagated through their profile

“If your friend jumped off a bridge, would you do it too?” While this classic parenting question is cliché, it makes a good point. And it’s one that search marketers could also learn from. Especially those who are thinking about eliminating brand keyword phrases from their paid search campaigns..

The big Google news from yesterday was that they officially launched the Google +1 button for webmasters and site owners to place on their sites. You can get the code to add the button to your site by going here.

Today, “in the spirit of sitemaps.org“, Google, Microsoft, and Yahoo have announced the joint alliance of schema.org.

SEO is a game of tradeoffs and opportunism. Do you go after that single high-value keyword, or do you cede it to a big competitor while growing your long-tail traffic? Do you pay up for professional copywriters, or rely on user-generated content to fill up your pages

Guides about internet marketing tactics like Search Engine Optimization can be very useful tools; not only for practitioners to gain insight into what’s working and what’s not, but also for the agency/client side people working on the business side of things to understand where a particular tactic fits within an overall online marketing program. While there are many, many credible SEO bloggers , conference speakers and pundits talking about the virtues of the latest SEO this and that, many business leaders are keen on recommendations that come with the credibility of an established marketing publication. The updated Guide on SEO edited by Jake Hird from Econsultancy, “SEO Best Practice Guide - Comprehensive advice for natural search marketers” is a great example of such a resource. Originally created by Dr.