Archive for August, 2011

Managing PPC Client Expectations – Prospective PPC Client Audit Checklist

2011/08/18

One of the most challenging things to do as an agency, and particularly a small one or as an independent consultant, is setting expectations. The challenge is pretty obvious: you want to get the client excited to work with you and of course you want to win the account, so your inclination is to promise big

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Tips on Loyalty Marketing and Managing a Social Network

2011/08/18

For advice on how you can create more brand awareness and keep more customers, these simple pointers should help. If you’re happy to talk with them about what you’re interested in, by utilizing the sticky web of a social network, you have many opportunities to create new areas for building your business. These quick tips should assist you to set goals of the areas to focus on to help drive more people to use your social profile as their source of relevant and reliable information

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Tips on Loyalty Marketing and Managing a Social Network

2011/08/18

For advice on how you can create more brand awareness and keep more customers, these simple pointers should help. If you’re happy to talk with them about what you’re interested in, by utilizing the sticky web of a social network, you have many opportunities to create new areas for building your business. These quick tips should assist you to set goals of the areas to focus on to help drive more people to use your social profile as their source of relevant and reliable information

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Create a Robust Landing Page Testing Strategy

2011/08/18

Landing pages are frequently pushed to the back burner when creating digital marketing campaigns even though they can often have the single greatest impact on the campaign’s success. This is particularly surprising considering landing pages …

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SES Live: SEO Competitive Analysis

2011/08/18

Below is live coverage of the SEO Competitive Analysis panel from the SES San Francisco 2011 conference. This coverage is provided by Ben Pfeiffer at RankSmart. Disclaimer: The coverage is brought to you in real time..

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Google Testing Unique AdWords Format Designed for Gmail

2011/08/18

Google is experimenting with an AdWords ad unit unique to Gmail which allows the company to introduce more graphical interactive ads without going so far as to introduce display ads. The new AdWords units appear above the text ads in the right sidebar.

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SES Live: SEO is Dead. Long live SEO!

2011/08/18

Below is live coverage of the SEO is Dead.

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SES Live: Place Search & Facebook Ads: an Eye Tracking Story

2011/08/18

Below is live coverage of the Place Search & Facebook Ads: an Eye Tracking Story panel from the SES San Francisco 2011 conference. This coverage is provided by Shanon Woodruff at RankSmart.

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Google Sponsors MIT Mobile Education Research

2011/08/18

Google and MIT have worked together on multiple projects in the past, and each collaborative project has given a good idea of Google’s mid- to long-term priorities. Their most recent investment is in the “MIT Center for Mobile Learning,” which is researching ways to ”transform learning and education through innovation in mobile computing.” Google Android will be the starting point for much of this innovation.

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Bing Webmaster Tools Gets Yahoo’s Traffic Data

2011/08/17

As far as search engine optimizers and marketers are concerned, Bing and Yahoo search are the same thing.

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