Archive for August, 2011

SS Enterprise: Venturing Into SEO And Social Media Strategies

2011/08/15

Internet Marketing is in a state of constant change. This places major stresses on organizations that try to keep up and are not quite sure what initiatives they should invest in and which ones are a waste of time

Tags: ,
Posted in SEO No Comments »

Google Makes Room for Thousands of New Googlers in California

2011/08/15

Google is expanding its offices in Mountain View and Sunnyvale California, leasing additional space and even planning on re-constructing more dense offices. The major projects, however, have caused some contention with city planners.

Posted in SEO No Comments »

Social Media & Content Marketing Success: Short & Long Term

2011/08/15

The number of inquiries we get at our Online Marketing Agency has stayed pretty steady over the past few years but there’s been a notable shift in interest specifically towards social & content marketing .  What’s interesting is the focus on leveraging social media marketing solely for direct consumer acquisition

Tags: , , ,
Posted in SEO No Comments »

Google Ankle Socks

2011/08/15

Posted in SEO No Comments »

What PPC Practitioners Should Know About Robots.txt Files

2011/08/15

Search engines use a computer program known as a bot to crawl and index the Web. A robots.txt file is an instruction manual that tells a bot what can and cannot be crawled on your site. An improperly configured robots.txt file can: Lower your quality scores Cause your ads not to be approved Lower…

Tags:
Posted in SEO No Comments »

Google Buys $12.5B Shield Against Patent Suits

2011/08/15

Google Inc. says it’s buying Motorola Mobility Holdings, Moto’s wireless phone unit, for $12.5 billion in cash. Google shares fell, as the acquiring company’s stock often do, by about 3% in premarket trading, according to the Associated Press

Tags: , ,
Posted in SEO No Comments »

The Dark Side of Success: Google in the Courtroom

2011/08/15

The more successful you become, the bigger your legal team needs to be. Or so it seems. Competitors, ex-employees and nut jobs all want a piece of the action.

Tags: , ,
Posted in SEO No Comments »

Using Data to Drive SEO Results

2011/08/15

One of the cornerstones of any successful SEO campaign is the ability to use data to drive SEO results. I like to divide the data analytics process into three main phases:  Performance Reporting Opportunity Identification Prioritizati…

Tags:
Posted in SEO No Comments »

Guide to Keyword Research for Highly Technical Clients

2011/08/15

As Internet marketing professionals, we often partner with clients in highly technical industries. Developing an effective keyword strategy can pose to be a great challenge when content and search terms involve specialized terminology. A top-notch, detailed keyword research report will help steer your strategy in the right direction

Tags:
Posted in SEO No Comments »

SEJ: A Renewed Focus On ROI

2011/08/15

We in business judge all information by four fundamental criteria. We ask, will it: Help me avoid a landline? Help me recover from a landline

Tags: , ,
Posted in SEO No Comments »