A lot of self-centered corporate marketing is giving way to customer-centric ways of communicating the value of doing business.  I’ve been thinking about this a lot in terms of online marketing over the past few years and instead of having to push the ideas through recommended client content marketing strategy , more companies are seeking expertise with this approach. In particular, search marketing has a tendency to go after the most popular keywords (that are hopefully also relevant to product/service mix) and optimize content to attract customers actively looking.

This week, several webmasters at WebmasterWorld noticed that the results in Google Images seemed to surface the original source of the images more of the time than it did in the past. I wrote about this at the Search Engine Roundtable as Google Images possibly improving their image source detection… Please visit Search Engine Land for the full article.

Yahoo has announced a new image search that matches recent enhancement to Google and Bing. Yahoo’s new image presentation also allows for easy searching of galleries, a connection to your friends’ Facebook images, and easy navigation of full-sized…

SEOmoz put together a nice living document on Google’s history of updates, algorithm changes and major user interface changes. Personally, I find it very useful to see what Google has done in the past because it might help people understand where they are going in the future..

In the realm of content strategy and SEO, there is nary a website launch that isn’t marred by the occasional squabble over which is a priority. Putting emotions and disciplines aside, we all know content and SEO are equally important. Obviously they are so equally important that one doesn’t exist without the other.

For those individuals who have always dreamt of working from home, they know such an assignment comes with its highs and lows. If you run your own small business out of your residence, you also know that communication is essential in order to sell your products and/or services, given the fact that all in likelihood you do not have corporate weight behind you spreading the word.

Early bird rates for Search Marketing Expo – SMX East expire Saturday, August 20! Save up to $350 on your All Access ticket by registering now! Here’s why you should join us September 13-15 in New York City: More than 100 of the world’s most knowledgeable speakers will present at SMX East. They’re… Please visit Search Engine Land for the full article.

Ripoff Report, a controversial website that makes it easy for anyone to post something negative about companies or individuals, disappeared from Google’s index on Tuesday.

I just re-emerged to the world of the living from a week of sessions at Black Hat and DEFCON conferences here in Las Vegas. Between sessions on how to make your own UAVs, hack a home’s network through their power lines, and conversations on …

I just re-emerged to the world of the living from a week of sessions at Black Hat and DEFCON conferences here in Las Vegas. Between sessions on how to make your own UAVs, hack a home’s network through their power lines, and conversations on …