Archive for August, 2011

SearchCap: The Day In Search, August 4, 2011

2011/08/04

Below is what happened in search today, as reported on Search Engine Land and from other places across the web.

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Yahoo Content Behaviorally Targets Success

2011/08/04

The success of Yahoo’s CORE (Content Optimization and Relevance Engine) is getting a lot of attention right now, even though they have been using the technology for the past two years.

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The Lazy Man’s SEO : Building Content That Matters

2011/08/04

I’m a lazy man when it comes to SEO.

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Foursquare Makes Pages Self-Serve, Pitches to Businesses

2011/08/04

Foursquare, the mobile geo-location social network, has made a big shift designed to target businesses and brands. You can now build a page for your company, get “followed,” share tips, and otherwise interact with the Foursquare community. The S..

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Report: Android Now 40 Percent Of Smartphone Market

2011/08/04

According to the latest comScore data, Android handset penetration grew almost 6 points since last quarter and now amounts to 40 percent of the US smartphone market. Number two Apple gained modestly, and RIM, Windows and Nokia were all in negative territory. Samsung, the largest Android handset…

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Do Marines Need A Few Good Tweeters? Pentagon Wants Social Media Experts

2011/08/04

The U.S. military sees social networking as a source of information they can filter to gain insight into global potential conflicts, political unrest, and much more.

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In Search, Your Competition Isn’t Who You Think

2011/08/04

“Who are your competitors?” asks the Online Marketing consultant to the new SEO client.

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Facebook Shows Broad Lead in Social Advertising Preference

2011/08/04

Two studies have shown that Facebook is the preferred choice in social advertising by a broad margin. However, digital advertising on the whole is growing, and Twitter, YouTube, LinkedIn, Google+, and Foursquare should all be receiving extra love …

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Guerrilla Marketing for a Job at Google: The Resume Your Resume Could Look Like

2011/08/04

Matthew Epstein, creator of googlepleasehire.me, has succeeded in grabbing the attention of Google staffers and social media followers the world over in a carefully planned and executed guerrilla marketing campaign. We’ve seen people appeal …

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