Cross channel attribution management provides the benefit of insights that can inform marketing strategies by revealing the true impact that every marketing tactic, campaign and channel has on your overall marketing success. It does this by scientifically calculating the impact that every marketing…

Search engine optimization is a critical part of the B2B marketing mix. SEO ranked as the fourth most effective B2B marketing tactic overall on MarketingSherpa’s 2011 B2B Marketing Advanced Practices Handbook. Despite thi…

Google announced they have stepped up their webmaster communication for notifying webmasters of both manual and automated penalties. In the past, Google let you submit reconsideration requests and then added that they received those requests. Now, Google may reply if your site was affected by a…

Yesterday afternoon, Facebook announced the addition of Facebook Subscribe.

The pressure of competition and desire for business growth pushes marketers towards tactics that promise quick wins. Pundits advocate strategy first (been there) but doing so in a comprehensive way isn’t always practical, especially when it comes to areas like social media and content marketing . For marketers in need of practical advice on customer-centric, practical content marketing, a solid framework can be invaluable for an adaptive approach that is thoughtful about overall direction and measurable short term impact at the same time.

If you’ve been paying attention to the new business intelligence of social media, you may have seen Fast Company listed Crimson Hexagon in their top 10 list of the most innovative web companies this year. Last summer, I had the p…

Last month, we covered how Google started showing a new snippet named list snippets.

Posted by iPullRank Keyword-Level Demographics On Tuesday I made my speaking debut at SMX East 2011 on a panel with Lena Flanigan (Life Technologies) and the creator of Google Webmaster Tools Vanessa Fox (Nine by Blue).

Since acquiring ITA, Google has taken steps to expand flight search and has done so once again, as of yesterday. Greg Sterling at Search Engine Land has a great write up but here is Google’s quick video on the changes:

Google has announced a partnership with Intel. The two companies will be working together to tune the architecture of Android to the next generation of Intel Atom processors. Initial Atom-powered Android devices will be released in the first half …