Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Its Rel=Author Display, Promotes Google+ In Search Results Google has rolled out a few changes to how it shows results that use the rel=author… Please visit Search Engine Land for the full article
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: Google Tweaks Its Rel=Author Display, Promotes Google+ In Search Results Google has rolled out a few changes to how it shows results that use the rel=author… Please visit Search Engine Land for the full article
The Google Keyword Tool has replaced the green bar indicator displayed in the competition column of the results with a text label of either “High,” “Medium,” or “Low.” Visually, it will look different but technically, you are not losing much information…
The Google Keyword Tool has replaced the green bar indicator displayed in the competition column of the results with a text label of either “High,” “Medium,” or “Low.” Visually, it will look different but technically, you are not losing much information…
My exploration of LinkedIn advertising platform continues! My last few articles have focused on audience targeting for LinkedIn, as well as ad optimization tactics to improve ROI. In this article, we will explore a new feature just released for Li…
Google has rolled out a few changes to how it shows results that use the rel=author markup.
Google has rolled out a few changes to how it shows results that use the rel=author markup. Some of these are things that have been spotted in testing in recent weeks, so today’s announcement formalizes how that markup will display in Google’s search results. Here’s how it..
It’s often the case that what works for PPC works for SEO, and vice versa – at least to a degree. You’ll certainly have to tweak your techniques when moving between organic and paid search efforts, but there’s no reason that gains and losses in one area can’t inform your decisions in the other – this goes for keyword research, landing page optimization, and, I’d argue, copywriting. PPC ad writers know that tiny tweaks can make a huge difference in your click-through rate (CTR)
It’s often the case that what works for PPC works for SEO, and vice versa – at least to a degree. You’ll certainly have to tweak your techniques when moving between organic and paid search efforts, but there’s no reason that gains and losses in one area can’t inform your decisions in the other – this goes for keyword research, landing page optimization, and, I’d argue, copywriting.
Editor’s Note: Richard Kirk, Head of SEO at Performics, took issue with Gareth Owen’s (Head of SEO at Steak) recent column on Search Engine Watch and asked if he could post a rebuttal. Given this is a thorny issue that really has divided the indus…