Google’s Instant Previews pane increases the importance of post-click-through behavior, while local search plays a more significant role in queries lower in the purchase funnel, according to a new eye-tracking study from Rosetta. They a…

Google released a short video today highlighting some of its key milestones in search over the past decade. It’s both a fun blast from the past and a worthwhile reminder of how much things have changed over the years.

Many paid search advertisers send visitors to landing pages that sell specific products and/or services. Landing pages are not the only option available to PPC advertisers – there are many more things paid search advertisers can do in order to generate leads, sales or just plain old allow… Please visit Search Engine Land for the full article

I’ve seen more SEO interest in Pinterest in the last month than the rest of the image bookmarking site’s life. One day, I saw multiple veteran SEOs ask for an invite and I’m pretty sure they’re not going for cute animal pictures and interior decorating ideas

New social networks are popping up on a regular basis, and the fact that these specialized communities don’t have Facebook’s 800 million users doesn’t necessarily mean they aren’t great places for brands to be.

A recent study “State of Digital Marketing Report” indicated that for both B2B (57%) and B2C (41%), search engine optimization was the most effective marketing tactic for lead generation over paid search advertising and social media marketing. Keep in mind, the study was sponsored by a provider of SEO services and had a conservative sample size.

The data were coming in all weekend; retail sales on Black Friday broke records this year. Figures released by a varied group of sources, including IBM, the National Retail Federation (NRF), comScore, Channel Advisor and ShopperTrak all reported significant increases in Black Friday consumer…

The amount of data being hidden thanks to Google’s SSL search decision has been climbing steadily but now seems to be leveling out. The most recent research indicates that about 9 percent of referrer data is being blocked

Posted by Dave Sottimano IIS Server through the eyes of an SEO Disclaimer: This post is long and technical, but has been lovingly paraphrased for the benefit of non-technical SEOs to get involved and step out of their comfort zone. Recently, I’ve had to deal with sites running on IIS and rather than just prescribing universal SEO fixes, I decided to get my hands really, really dirty. This is what I’ve learned… In this post: (Use the navigation links, trust me!) Brief explanation of what IIS is Why SEOs should care about IIS How to get a free, super powerful crawler – You need Windows 7 IIS “out of the box SEO faults” you need to know about The Chaining 301 disease and a way to fix it Interview / SEO Resource guide for IIS 7+ – with Mark Ridley Possible sexual attraction to Microsoft products What is IIS?