Archive for January, 2012

Google Isn’t Just About the Web, Learn About Google’s Driverless Car

2012/01/19

I have to admit that this infographic is the first time I have heard about the “driverless car”. There is a lot of news out there about it and varying opinions. If a Google driverless car were to be available to consumers what would be the pros and cons?

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Search Engines & Opinions: Just How Trustworthy Are Search Results?

2012/01/19

Search results on Google, Bing, and elsewhere hold immense power and are becoming extremely influential – especially when few question the accuracy of results.

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AdWords Impression Share Metrics Algorithm Update & Ad Group Level

2012/01/19

Google announced that the impression share metrics reports is coming to the ad group level in order to provide advertisers with data to help them “identify high performing ad groups that aren’t capturing the majority of available impressions…

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SOPA and PIPA Face Uphill Battle Due to Public Outcry

2012/01/19

Yesterday, there was a 24-hour Internet blackout and widespread protest of the Stop Online Piracy Act (SOPA) before the House and the Protect IP Act (PIPA) before the Senate.

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7 Creative Ways Your Brand Can Use Pinterest

2012/01/19

Finding new and exciting ways to engage with your customers online can help to revitalize a stale social media marketing campaign. Pinterest, a new image sharing social site, has built quite an online buzz and some brands are using the platfo…

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4 Things Lady Gaga Can Teach Us About Social Media PR & Online Influence

2012/01/19

Photo Credit: Flickr gjkooijman Lady Gaga is the definition of an influencer offline and online; her music, fashion sense, and passion for social causes have spread around the world in only a few short years.  Love her, like her or hate her, you know who she is and you’ve probably heard more than one of her songs.

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Why Search Marketers Must Use AdWords Ad Extensions

2012/01/19

In the world of SEM, you have to juggle many methods to make sure a PPC account is running efficiently. Throwing Ad Extensions into that mix will add an extra edge to any PPC account

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Facebook Launches 60 New Timeline Apps

2012/01/19

Facebook’s 60 new Open Graph app partners span a range of domains, from food to fitness to travel, as announced in their live press event January 18. In addition, they will begin the process of approving apps for the new platform, which will..

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adCenter 2+ Month Data Bug

2012/01/19

I believe we reported this in November 2011, where advertisers using Microsoft adCenter haven’t seen updated search volume data since early November…

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