This week’s tool review focuses on the Link Builder toolset from Wordtracker. Wordtracker has been around since 1998 and is most widely known as a keyword research tool. In 2010, they added Link Builder in response to consumer demand and to help their keyword customers with their link..

Most multinational sites will serve content via a Content Delivery Network (CDN). But not all CDNs are equal: what should you look for to get the best bang for your buck in Search Engine Result Pages (SERPs) across the globe

You did it! You got an interview at the SEO agency of your dreams! Since you’ve started reading this series you now know the main things they are looking for in a SEO , you’ve mastered the SEO skills that most are lacking, and now you just need to nail the interview. A big fear Follow SEJ on Twitter @sejournal

Campaign structure optimization is critical, but remains woefully undervalued. Let’s look at the three main areas you should focus on when creating the structure of your account: relevancy, better budget control, and advanced targeting.

Guillaume, a outspoken Google AdSense engineer…

When asked about this acquisition Chris Winfield said, “I have known and worked with the team at Voltier for about 4 years (that’s actually 28 in Internet time!) and I have always been so impressed by what they come up with. They are some of the most creative and inventive people I have ever known. Follow SEJ on Twitter @sejournal

Digital marketing optimization is more than just optimizing the media and content for search engine rankings. Your digital asset manager can leverage every asset to gain a wider audience and opportunities for sharing and linking to your content.

Picturesque view of Lake Minnetonka from the TopRank office Today marks my 4 month anniversary at TopRank Online Marketing and almost 5 years in the online marketing industry.

We know Google Images deploys framebuster busting techniques to prevent sites that use framebusters from sending the user directly to the site. Yahoo does something similar

A WebmasterWorld thread has someone noticing that Google is showing rich snippets under a site but those rich snippets are coming from a different set of sites, not from the listed site’s source code. The search result is for [coldplay]…