Archive for January, 2012

Microsoft To Allow Macs & iPads To Use adCenter

2012/01/10

Mac and iPad users are in luck – or will soon be in luck – if they want to work with Microsoft adCenter to advertise on Bing and Yahoo Search…

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Three Paths to a Top 10 Content Piece

2012/01/10

Over at the WordStream blog, we typically publish a list of our most popular content at the end of every month and every year. This is more than a way to drum up a few more views for those blog posts – it’s an opportunity to learn from our own successes and apply those lessons Follow SEJ on Twitter @sejournal

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Google Profits From Illegal 2012 Olympics Ads

2012/01/10

Google is profiting from ads posted by illegal London 2012 Olympics ticket resellers, the BBC reported. These ads have since been removed, as have ads for cannabis, fake identification cards, and passports that the BBC found and reported to G..

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Google Fined $65K in France for ‘Crook’ Autocomplete Suggestion

2012/01/10

Google must pay a $65,000 fine for suggesting the search term for “crook” when users typed in the name of France insurance company Lyonnaise de Garantie. Google must also remove the word “escroc” (“crook” in Fre…

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Google Accused of Profiting from Illegal Olympic Ticket Sales

2012/01/10

According to a recent BBC report, Google is displaying illegal ads promoting unofficial London 2012 ticket resellers. The unofficial sale of Olympic tickets is prohibited to protect consumers and is a serious offense that carries a maximum fine of £20,000 ($30,900)

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How To Improve Site Credibility Through Search & Social Media

2012/01/10

Anyone—anyone—can make a website. Anyone can create a Twitter account, start a blog, or launch a Facebook fan page. And anyone—from 13-year-old girls to 45-year-old men—can pretend to be an attractive 20-year-old woman on the Internet

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Using Twitter and Facebook Trends to Write PPC Ads

2012/01/10

Twitter and Facebook aren’t just for wasting time chatting with your friends anymore – they can also be vital sources of information to be mined when writing your PPC ads! Here’s how these social sites can help you create compelling ad copy: Technique #1 – Use Social Sites to Conduct Market

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Christmas AdWords Activity

2012/01/10

People use the Internet in funny ways.

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Technology Marketing: Is Your B2B Social Media Strategy Sending Mixed Signals?

2012/01/10

Is your social media strategy sending your customers mixed signals? As a B2B organization with a focus on technology, you may believe that you are facing additional obstacles that your B2C counterparts are not. Many of you have tried to implement social media in the past without much success

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