It’s been about a day since we covered Google’s sponsored post campaign to promote its Chrome browser, a campaign that produced posts that violate Google’s guidelines against “thin” content and potentially those against buying links. Yes, it was a Google campaign, but… Please visit Search Engine Land for the full article

I’ve worked with a number of website designers and developers over the years, many of them good people with a plethora of skills I couldn’t even dream of having. But one thing gets under my skin: when developers claim to know SEO when they clearly don’t

Aaron Wall caught Google buying paid links and reported it yesterday. Danny Sullivan did a deep dive on this campaign, concluding the only purpose behind it was to get links to try to “influence rankings” of the search results…

Over the holidays, Google Chrome “sponsored” a campaign that paid hundreds of bloggers to write glowing reviews about how Chrome can help small businesses.

In my previous post on ensuring your open graph tags were properly set up, I stressed the importance of having these tags in place so as marketers we can stay in control of the message we send to our audiences. I suggested that a simple solution would be to have your open graph tags reference Please visit Search Engine Land for the full article.

Welcome back to the first Link Week of 2012, I hope you enjoyed the holidays and had a great New Year celebration! Next up in our tool review series:  Ontolo Internet Marketing Tools The current Ontolo toolset is owned by partners Ben Wills and Andy Davidoff and has been a work in progress since…

Joanna Lord is the Director of Customer Acquisition at SEOmoz.org, a leading SEO software company out of Seattle, WA. While she currently heads up SEOmoz’s paid search, affiliate, and acquisition marketing efforts, she is also a well-known social media enthusiast and frequent conference speaker. Her diverse experience in data analysis, paid search marketing, search engine Follow SEJ on Twitter @sejournal

Many of the resolution-focused articles that touch on PPC this time of year are geared toward specific account tactics.

If you are a B2C company, interaction on a social platform like Twitter can increase engagement and even sales if executed properly.  Small businesses like Tender boutique in Birmingham, Michigan have promoted special offers on Twitter and sold out in just a few days . Social interaction via platforms like Twitter allow companies to gain a true understanding of their prospect base and serve as a real-time source of market research.