I am not sure how new this is, but sometime within the year, Google Maps has begun showing the date the image was taken. Not the exact date but the month and year the image was taken with the street view cars…

Last month, we started looking at the types of keywords that make search retargeting campaigns work. This week, we’re going to dive in even deeper by exploring the importance of sequence in searches and how to leverage that sequence to further improve campaign performance. The order of the words…

“SEO is dead” is the debate that just won’t die. Last week, Andy Betts inspired us to consider again the role and definition of SEO in the age of convergence and collaboration.

Landing pages have evolved a lot over the past five years. Back in 2007, landing pages were almost cliché — what I would call Landing Pages 1.0. Take this example from Google — yes, Google — with the prototypical structure: a headline, a short description or some bullets, a small image (“hero…

Everyone is different when it comes to interests, education, skill levels in different industries, etc. One of the biggest mistakes I see businesses and bloggers making is limiting their audience

Just when you thought your strategy was defined in SEO, the time has come for us to once again get ready for significant change in how we approach SEO as search marketers.

When Facebook announced the Open Graph at the f8 conference last September, marketers immediately realized that the additional Facebook actions would eventually lead to new marketing options as a result of increased social context.  Now, Inside Facebook is reporting that Facebook is testing a new type of Sponsored Story that is based on Open Graph Follow SEJ on Twitter @sejournal

The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn’t active there, it’s almost mandatory to have a profile and be active there because of the way Google is showing more Google+ content in its regular search results.

The conventional wisdom where Google+ and online marketing goes is this: Even if your audience isn’t active there, it’s almost mandatory to have a profile and be active there because of the way Google is showing more Google+ content in its regular search results. It’s still early..

Google announced that the public DNS service they launched in December 2009 is now the largest public DNS service out there. Google said, “We’re the largest public DNS service in the world…